BB Cream is the new innovation of foundation make up and skincare product with all skin solution in just 1 cream.
BB Cream is an all-in-one cosmetic and skincare function combination product. Instead of being a foundation with great coverage, it provides different optional skincare function such as sun block, oil control, and whitening.
Unlike the traditional makeup base and foundation that will have negative effect for you face. BB Cream will make you skin even looks better from outside but also caring your skin inside.
BB cream is the short form for Blemish Balm or Beauty Balm or Beblesh Balm or Blemish Base (because of the Korean nation’s trademark for the word blemish), and popularly known as Beauty Balm in the Western markets. BB cosmetic creams are sold mainly in Southeast and Eastern parts of Asia, even though bigger beauty companies are progressively launching BB creams into the Western markets. Korean BB cream is not a new thing, especially in the light of the fact that there are numerous BB creams in the region.
The history of Korean BB creams dates back to the early 90s. During this period, there was a lot of hype about BB creams and skin care products. As a result, companies saw this as an opportunity to launch their products. Hanskin was the first BB Cream Company to spread its wings to Korea and it was the most popular company then. At that time, if you found someone using a Korean BB cream, they were most likely using a Hanskin BB cream. The Hanskin brand is said to have dominated the Korean market for a long time. If you are new to the BB cream industry in Korea, you might still be influenced to think that Hanskin is the only BB cream in the region. Some people actually refer to all BB crams as Hanskin in the region.
However, not long after, other BB cream companies also came to Korea in what is called the second era of BB creams. Companies like Etude House, Missha and Skinfood also exploited the Korean BB cream market and are credited for having a large collection of BB creams in the region. Essential to note however, is that at this time, many people did not really understand the new BB cream products on the market. This is largely because; the new companies only focused on advertising their products, as opposed to giving information about them.
Setting history aside, today the Korean BB cream industry is beaming with numerous brands of BB creams. There are so many options for BB cream users in Korea, all of which promise different results. Unlike the second era, user are now more educated about BB cream brands and products, thus, allowing them to make informed choices about the products they purchase. Overall, Korean BB cream users today make their choice based on the products themselves, as opposed to just brand name. The companies now take the time to explain their products in detail as far as things like ingredients and suitable skin types are concerned.